For my brand, Rock-It Vodka, I will be creating a thirty second audio commercial to promote my product. Featuring some results from my out of class marketing research, I will be creating the 'sound of the Rock-It'. My research asked a group of acquaintances what their favorite way to drink vodka was. For a simple question, as expected I got a wide variety of answers that I think fit my brand, and the idea of my brand quite well. Some answers I got run from the traditional, straight on the rocks, to with cranberry juice, and even 'out of a beer bong!'. I was very pleased with all of the answers. So I will be using some of the answers I gathered, and using my brands balance between classy and wild to create some content for the ad. I will be using the program Pro Tools that I have at my disposal at home to capture the audio along with my high quality cardioid microphone. I will also write a short piece of music to go in the background of the commercial. Putting all of that together will help my brand be recognized for it unique ad campaign, and hopefuly a pretty good jingle too! Radio listeners would hear my advertisement and their next thoughts would be of enjoying Rock-It vodka in their favorite way; imagining relaxation or partying the night away. The music of the ad will be a mix of styles, overlapping between futuristic techno beats intertwined with the sounds of rock guitar. The combination will hopefully elicit a desire for individuals who have a mixed personality, those movers and shakers in the world who are trendy and hip in more than one way. Rock-It vodka delivers premuim taste along with class, just a little on the wild side!
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