Monday, December 3, 2012

Week 7 EOC: Pitch


Picture yourself sailing upon white-caps on a beautiful, windy lake in the summertime, enjoying drinks with your friends in the sun.  Each person has their own glass, yet each drink and, of course, each person is an individual! We all have different tastes, so why be boxed in?  Rock-It Vodka wants to inspire you to take-off and do your own thing. Take a sip of this ultra-smooth premium vodka, triple distilled with purified mountain spring and rain water from high atop the Sierra Nevada mountain range.  Once you taste its clean, rich flavor you will know this is vodka like no other.   Perfect for a nice evening out in your finest dress clothes; try a Rock-It on the rocks, or even an exciting night surrounded by the sights and sounds of a grungy music venue.  To embody all of this we deliver Rock-It to you in a shapely glass bottle which resembles the body and neck of a guitar. Guitar is an instrument that embodies both class and unpredictability, much like the vodka. The bottle, made entirely of recycled glass, is part clear; representing that bright, classy side that we all flaunt from time to time.  The other half of the bottle is opaque, which is there to represent the wild side in all of us.  Because of our stand on sustainability for ourselves and our planet, Rock-It can share our premium wheat and rye vodka with you all at a highly affordable price. As we do our best to consume resources responsibly, we hope that you will be sure to consume our vodka responsibly as well, life is too short and far too many things to do!  This vodka is the perfect drink for whatever eccentric lifestyle you own; this is your drink, enjoy it however you want, and Rock-It!

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