SWOT Analysis

To fully understand and know how to best achieve our goals we must look at the wider marketing environment."A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers."(Marketing: An Introduction. Armstrong/ Kotler pg 66). For whatever is out there in the marketing world we must first understand where we are at as a company and where we are going.  A SWOT analysis is certainly a great way to organize ourselves as a company.  As far as our strengths, using renewable water sources and use of more inexpensive recycled glass bottles helps with our product cost a great deal, which in turn allows us to deliver value to customers.  Another strength along with that is Rock-It Vodka's commitment to daring our customers to be their best and helping them share their work is another strength; the ability to directly be in touch with our customers gives us an advantage to understand what it is they value.  Fortunately, we have a dedicated team who are striving to be apart of the customer value experience.  Weaknesses are always hard to address, but none-the-less, extremely important. As a new brand we face a lot of challenges, which is a weakness in and of itself. One weakness is that we are limiting our range of customers by using a wheat vodka, which contains minute amounts of gluten.  This inhibits us from any potential customers who have a wheat gluten allergy. Without any current brand ambassadors we don't have any currently developed interaction with our audience as we have yet to release our product.  Opportunities are all over for a fresh brand like ours, and if we set up a great customer perception for ourselves it could draw in a larger market of customers. "Perception, the process by which people select, organize, and interpret information to form a meaningful picture of the world." (Marketing: An Introduction Armstrong/ Kotler. pg 150). Another opportunity of ours would be to take full advantage of our position in the market to really create the culture around our brand like we hope. And even another opportunity would be to use different types of grains for the vodka to include a larger number of customers who may be allergic to gluten.  Threats to our company involve any backlash from other brands on the market to try to put us out of the market early on.  Another would be any possible shortage on our supply chain, without enough product being readily available we may lose our place in the market. All of the problems we face can be overcome, even here at Rock-It vodka we strive to be the best at what it is we do.