Objectives

Rock-It Vodka has a few main objectives for which we are striving. "Here we will be stating the marketing objectives that the company would like to attain during the current marketing plan’s term and discusses key issues that will affect their attainment."(Marketing: An Introduction. Armstrong/Kotler pg. 56).One main objective of Rock-It Vodka is to masterfully handcraft and deliver the most refreshing vodka of our generation. To achieve this end we would begin by staying in close contact with our wheat and rye growers across the mid-west.  If we are taking care of our farmers they will take care of us.  Additionally, we will have a team to assure the organic integrity of that same wheat and rye along with the mandatory inspection from the USDA to confirm that we do indeed use organic ingredients in our vodka.  We will also make sure to use only the most pure and refreshing rain and mountain spring water, maintained at our wells in the Sierra Nevada mountain range.  As stated in the first main objective, to assure the highest customer value we must maintain and grow positive relationships with our entire value delivery network. "Good distribution strategies can contribute strongly to customer value and create competitive advantage for both a firm and its channel partners. It demonstrates that firms cannot bring value to customers by themselves. Instead, they must work closely with other firms in a larger value delivery network."(Marketing: An Introduction. Armstrong/Kotler pg .310). Achieving our goal of being the most refreshing vodka of our generation will require us at Rock-It Vodka to facilitate and grow a culture among our customers.  We don't just want to bring people together but create a worldwide culture of enjoyment and unity among our customers.  As our customers have a common interest we can use their love of our product to help this process along.  We dare our customers to do their best at whatever they do, so we will create a network on our company website for our consumers to share what they love and check out other peoples work as well.  It may be something as small as someone's independent art to a video created either serious or funny.  Whether it has anything to do with our brand will be entirely up to our customers.  We believe that creating this positive environment for our customers to interact in will create a buzz about our interest in the world around us. That is just the reason why, "Customer relationship management is perhaps the most important concept of modern marketing."(Marketing: An Introduction. Armstrong/kotler pg 13.) and why if we maintain these main objectives there is nothing Rock-It Vodka can't do.