Implementation Evaluation Control

Implementation is the pinnacle of everything that we have worked for at Rock-It Vodka. Each and every day we grow stronger in our beliefs as important links in the company chain.  A successful implementation into the market can assure that once we are out there, that we will be clearly visible in the marketplace, both to our target markets and to the curious consumers of other brands.  With the launch of our website and the first of the trucks off to deliver the first shipment to many stores across the country we must immediately begin to connect with customers and to drive our 'This is your _____. Rock-It' ad campaign on every social media outlet available.  We must show and be the first participants of the culture that we desire to create within our brand.  ". Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing. It’s a measure of the brand’s ability to capture consumer preference and loyalty." (Marketing: An Introduction. Armstrong/Kotler pg 228.). With our numbers set in place and our marketing team constantly watching the interactions going on within our website and throughout the internet will be one method of evaluation of our progress.  Along with that we will be watching closely our sales in these beginning stages to see if we need to increase production speed, without reducing quality even one percent.  We will also be keeping a close watch on our competitors to see what their reaction is to our introduction into the marketplace, as there is a lot of competition in the vodka world.  "If the new product satisfies the market, it will enter a growth stage, in which sales will start climbing quickly. The early adopters will continue to buy, and later buyers will start following their lead, especially if they hear favorable word of mouth." (Marketing: An Introduction. Armstrong/Kotler pg 260). Within the first weeks we shall be implementing controls on ousrelves in order to maintain our highest quality possible. If we overextend ourselves in the beginning it could be a detriment to the company in the long run.. As long as we hold our core values at heart Rock-It Vodka will be the next big name brand of vodka available to everyone in the world.