Week 3 EOC: Making Money for Good

One company that is truly about making money for a positive impact is Product (RED).  As an organization they partner with other comapanies who strive to see a better world, a world without HIV/AIDS.  One very appealing product that is in their line is their Product (RED) iPod Nano. 



"The purchase of 1 (PRODUCT)^RED iPod nano could provide over 3 weeks of lifesaving medicine to someone living with HIV in Africa." (http://www.joinred.com/partners/#!/shopred/apple-ipod-nano/).  This is a great pairing for such a worthy cause as many apple users seem to be consumers who are very tied into greater socially-minded events.  RED is doing much to impact the epidemic in many different parts of Africa and the World as a whole.  One hundred percent of the money given to RED it is dirrctly donated to their global fund that is put into giving treatment and spreading awareness to the many that are affected. 

 "We all have tremendous power. What we choose to do or even buy, can affect someone’s life on the other side of the world.

In 2010, 1,000 babies were born every day with HIV.
In 2011, that number was down to 900.
By 2015 it can be near zero. We can stop the transmission of HIV from moms to their babies." (http://www.joinred.com/aboutred/the-red-manifesto/).  Their strategy and social-mindedness is clearly defined in their manifesto, and companies who stand aside them agree that its for the best interest of the world. The value of such partnerships become staggering as that bright red and logo stand out among many products around the marketplace, and the numbers don't lie. " Since its introduction, (PRODUCT) RED has generated more than $190 million — more than $50 million from Apple alone — for the Global Fund. "(http://www.apple.com/product-red/).  Through brilliant marketing and a commitment to help make the world a better and brighter place for everyone Product (RED) is a shining example of making money for not just good, but for greatness.